Whether to use Cucumber and BDD (Behavior Driven Development) is an old topic and a lot has been shared regarding this already. However I believe many times it’s just the high level technical reasons that make it to the forefront of the argument on how effective it is, and I want to address the topic from a holistic point of view and not just technical.

Business owners and developers must keep in mind that modern users can be very picky and demanding, and they must do their best to meet all their users' expectations. The best way to solve this issue is to perform usability testing regularly.

Test automation can reach a point at which it is no longer supporting organizational goals. Martin Ivison examines four key causes for this unhealthy state and finds out that carefully chosen metrics and a holistic, adaptive, and risk-driven approach go a long way to prevent and remedy this problem.

Winning the hearts and minds of users should be a priority of business transformation from day one. This way the people who really know the day-to-day running of the business have the opportunity to ensure that the new system will meet their and the organization’s requirements when it’s delivered.